It’s those slow weeks leading up to E3. News trickles. Or at the very least, things get announced or teased with the promise of more to be revealed at E3.

Ubisoft opened the doors on a new Ghost Recon. In my dreams they did this to save room for a Splinter Cell tease at E3, but…that’s why they call them “dreams”.

The schedule has been set for E3 press conferences and it seems a little less each year. No EA and no Sony, but yet, we’ve been promised gameplay and more for the new Star Wars title, and Sony has to push Last Of Us 2 and other things they’ve teased in their “Days Of Play”. When and how is up in the air, but this year will feel different. And I wonder if it will again change next year as more and more studios and publishers realize that E3 just doesn’t work anymore.

Gone are the days of video game magazines (yes, a select few still exist), and even other ways of getting our information since then. It’s immediate now. There’s no need for something like E3 anymore. Things like PAX, sure. But events like E3, where the public is, for the most part, blocked off from attending – that’s dying. And I’m speaking of the show floor. A lot of people relate E3 to the press conferences and those ARE NOT a part of E3. With the show floor itself you’re going through a third party to get your information to the public. You don’t have to do that anymore. You can get it DIRECTLY to the public and do it immediately.

You don’t need E3. We don’t need E3.

 

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