Too much is not enough…
I remember when I was younger I had it in my mind that more was better. If the movie trailer was longer it was great cause you saw more of the movie you wanted to see. If the TV program was longer you got more of the show you wanted to see. If this company’s E3 presentation was scheduled for 2 hours instead of 90 minutes then you got more games to see.
What I didn’t notice then but do now, is that the longer your show is, and we’re strictly speaking of video game reveals and stuff here, the more I’m going to forget than remember. There’s probably some study about memory retention and how it all works in the process of marketing but the more they showed this past week, the more I forgot.
And to be clear, you can have a 90 minute presentation and show a good chunk of maybe 7 games or so, and I’d be fine with that. I can probably hold onto about 7 titles. But as it stands with Microsoft, I can tell you maybe 3. Possibly 4, I guess, but the shows of other studios and publishers start to mix in and I can’t remember what I saw where. Devolver Digital was, I think, maybe 45 minutes. I can tell you almost ALL of their reveals.
This isn’t an argument for or against the old E3 to come back or to keep it the way it was this year. Nothing like that. E3 or not, I like the idea of companies doing their own presentations and scattering them across the months. The State Of Plays that Sony does is a good example of this. As are the Nintendo Directs. They usually have a focus and they keep it concise with usually about a 30 minute runtime and you see maybe 5 to 7 titles. It works, and I’m usually pretty good at remembering what was shown.
Like that one time Ubisoft showed off Splinter Cell Blacklist. Yeah, it’s been 3,224 days since the last Splinter Cell game (non-animated series or guest spot in another game franchise, remake, or VR exclusive).